Powering Sustainable Innovation: How AI is Driving Greener Product Design
Artificial Intelligence (AI) represents a group of crucial methods and techniques that include machine learning, natural language processing, computer vision, mechanical automation, robotics, and many others. AI-driven tools such as search engines, virtual assistants, accurate speech and object recognition, streaming services, social media feeds and recommendations, online adds network, navigation systems, autonomous vehicles and drones, connected smart home devices and many other applications have an immense transformational power and strongly influence the way we live and work on a global scale.
In the chemical industry, AI can streamline research and innovation activities, allowing for faster product design, more effective development of more sustainable products including performance and safety parameters and shorter time to market for new solutions. AI can also drive predictive maintenance and optimisation in production operations. These examples demonstrate how human intelligence can be complemented by AI-enabled digital workforce, but clearly the continued need for human judgement remains.
The power of digitalisation to reimagine product design with AI
With the ambition to accelerate innovation and deliver more sustainable products and practices, Dow is transforming its product development processes and bringing smarter solutions to the market faster. Predictive Intelligence, the Polyurethanes business’ flagship digitalisation initiative, combines its expertise in material science and AI to predict product formulation properties and simulate processes faster. Product development, which traditionally can take months, is now reduced to minutes.
This AI-driven capability pushes boundaries even further by forecasting trends and customer needs by leveraging historical data, using predictive mathematical models, automated work processes and scale of applications.
Predictive Intelligence has been recognised as a cutting-edge application of emerging technologies by various industry awards.
Associated SDG
